Portrait of Age in sunglasses and a black jacket against a red and orange background

Brand & growth strategist · Malang, IndonesiaAhli strategi brand & pertumbuhan · Malang, Indonesia

GrowthPertumbuhan you can seeyang terlihat in the numbers.di angka.

I'm Age, founder of Exev Consulting & Agency. Six years inside the seller dashboard for brands in Indonesia and Singapore, now helping brands grow smarter, not louder.Saya Age, pendiri Exev Consulting & Agency. Enam tahun mengelola toko online brand di Indonesia dan Singapura, sekarang membantu brand tumbuh lebih cerdas, bukan sekadar lebih ramai.

See the workLihat hasil kerja Now open for UMKMSlot UMKM dibuka

Brands I've worked withBrand yang pernah bekerja sama

Pedesan Mak Rie Planet Gadget Store Priangan Sari Goers GEM Solution by Goers MaxStream Rembulan Coffee Extra Fashion Brave81 fitout studios Client logo

Plus Fipper and UniTAG.Juga Fipper dan UniTAG.

+739%

Instagram reach in one month · Pedesan Mak Rie, with ExevJangkauan Instagram dalam sebulan · Pedesan Mak Rie, bersama Exev

40×

A Rp1 billion sales day vs the daily average · FipperPenjualan Rp1 miliar sehari vs rata-rata harian · Fipper

8.7×

Average daily sales, Rp1.5M to Rp13M · Fipper SurabayaRata-rata penjualan harian, Rp1,5jt ke Rp13jt · Fipper Surabaya

+15%

Year-on-year, from negative revenue · UniTAGTahun ke tahun, dari revenue negatif · UniTAG

Selected workHasil kerja pilihan

  1. Pedesan Mak RieSocial media · with ExevMedia sosial · bersama Exev
  2. UniTAGBrand strategy · 2025–26Strategi brand · 2025–26
  3. Fipper IndonesiaE-commerce · 2019–21
  4. Fipper SurabayaOperations · 2021–Operasional · 2021–
  5. Planet GadgetConsultingKonsultasi

Latest · Food & catering, Malang · with ExevTerbaru · Kuliner & katering, Malang · bersama Exev

Fewer posts. Eight times the reach.Konten lebih sedikit. Jangkauan 8× lipat.

8.1K → 68.1KInstagram reachJangkauan Instagram
32 → 374New followersFollower baru
42.5×Best post vs medianKonten terbaik vs median

June to July 2026, with 30 posts instead of 32. Big-order stories, behind-the-scenes and community formats did the work. Comments rose from 81 to 959 and shares from 48 to 596. The next step is turning one-off hits into a content system that repeats.Juni ke Juli 2026, dengan 30 konten (sebelumnya 32). Cerita pesanan besar, behind the scene dan format komunitas jadi penggeraknya. Komentar naik dari 81 ke 959, share dari 48 ke 596. Langkah berikutnya: mengubah konten yang sesekali meledak menjadi sistem yang bisa diulang.

Consumer brand · 10 stores, 5 marketplaces, D2CBrand konsumer · 10 toko, 5 marketplace, D2C

From negative revenue to +15% growth.Dari revenue negatif ke pertumbuhan +15%.

+15%Sales YoY, end of 2025Penjualan YoY, akhir 2025
5–10%Growth held through 2026Pertumbuhan terjaga di 2026
60+People aligned on one brandOrang selaras di satu brand

The brand voice no longer matched the people actually buying. I repositioned it around its real customers, set one pricing, promotion and brand logic across every channel, and secured a collaboration with five-star Shalimar Boutique Hotel. The result included the company's all-time single-day sales record.Suara brand sudah tidak cocok dengan pembeli sebenarnya. Saya reposisi brand sesuai pelanggan aslinya, menyatukan logika harga, promo dan brand di semua channel, dan menjalin kolaborasi dengan hotel bintang lima Shalimar Boutique Hotel. Hasilnya termasuk rekor penjualan harian tertinggi sepanjang sejarah perusahaan.

National footwear brand · Indonesia & SingaporeBrand alas kaki nasional · Indonesia & Singapura

One day. Rp1 billion.Satu hari. Rp1 miliar.

40×Record day vs daily averageHari rekor vs rata-rata harian
Rp5M → 25MThe daily average itselfRata-rata hariannya sendiri
25K → 352KStore followersFollower toko

Led official stores on five Indonesian marketplaces and one in Singapore, plus the brand's website. Campaign planning, marketplace mechanics and audience building, including collaborations with Sarung Atlas and Bali Bird Park.Memimpin toko resmi di lima marketplace Indonesia dan satu di Singapura, serta website brand. Perencanaan kampanye, mekanisme marketplace dan pembangunan audiens, termasuk kolaborasi dengan Sarung Atlas dan Bali Bird Park.

Regional store · SurabayaToko regional · Surabaya

Growth that started in the warehouse.Pertumbuhan yang dimulai dari gudang.

Rp1.5M → 13MAverage daily salesRata-rata penjualan harian
1.5K → 152KStore followersFollower toko

The ceiling was operational, not commercial. I rewrote the operating procedures, stock handling and fulfilment first, then pushed for demand.Hambatannya ada di operasional, bukan penjualan. Saya perbaiki SOP, pengelolaan stok dan fulfilment dulu, baru kemudian dorong permintaan.

Gadget retailer · E-commerce consultingRetail gadget · Konsultasi e-commerce

To Shopee Mall.Sampai Shopee Mall.

Rebuilt the store's operations and trained a dedicated operations team, from inventory to customer service, until the store earned Shopee Mall status, the marketplace's official-store tier.Membangun ulang operasional toko dan melatih tim operasional khusus, dari inventori sampai customer service, hingga toko meraih status Shopee Mall.

What clients say

What clients sayKata klien

“Senang bekerja sama dengan Mas Age dan tim Exev. Mereka benar-benar mengerti apa yang sebenarnya kami butuhkan, dan layanannya cocok.”

“Great working with Age and the Exev team. They really understood what we actually needed, and the service was the right fit.”

SammyOperations Manager, Pedesan Mak RieManajer Operasional, Pedesan Mak Rie

Now open · Limited slotsDibuka · Slot terbatas

Performance marketing for small businesses.Performance marketing untuk UMKM.

I looked into it: a lot of UMKM need ads that are run properly, and most can't justify a full agency. So for a limited time, I'm taking a small number of them on myself.Setelah saya riset, banyak UMKM butuh iklan yang dijalankan dengan benar, tapi belum sanggup pakai agency penuh. Jadi untuk waktu terbatas, saya pegang sendiri beberapa UMKM.

StandardStandar

Handled by me personally. Ad setup, ongoing optimisation and a clear monthly report you can actually read.Saya pegang langsung. Setup iklan, optimasi rutin dan laporan bulanan yang jelas dan mudah dipahami.

frommulai Rp2,5jt/monthbulan

1 platform · Limited slots1 platform · Slot terbatas

Complex scopeCakupan kompleks

More channels, bigger budgets or custom tracking. Taken on under clear, written terms and conditions.Lebih banyak channel, budget lebih besar atau tracking khusus. Dikerjakan dengan syarat dan ketentuan tertulis yang jelas.

frommulai Rp4,5jt/monthbulan

2+ platforms · Written T&C2+ platform · S&K tertulis

Full serviceLayanan penuh

The Exev team runs everything end to end: ads, content and production.Tim Exev menjalankan semuanya dari awal sampai akhir: iklan, konten dan produksi.

frommulai Rp8jt/monthbulan

Through ExevMelalui Exev

Check if there's a slotCek slot tersedia

Ad budget is separate and paid directly to the platform. Final price depends on scope and complexity.Budget iklan terpisah, dibayar langsung ke platform. Harga akhir menyesuaikan cakupan dan kompleksitas.

Why work with me?Kenapa bekerja dengan saya?

Operated, not observedPraktisi, bukan pengamat

Six years running real stores, real teams and real campaign days. I know what the seller dashboard says at 2am on 11.11.Enam tahun menjalankan toko, tim dan hari kampanye sungguhan. Saya tahu isi dashboard seller jam 2 pagi saat 11.11.

Honest numbersAngka yang jujur

Every recommendation comes with the numbers behind it. And if the honest answer is "don't do it", I'll say so.Setiap rekomendasi disertai angkanya. Kalau jawaban jujurnya "jangan dulu", saya akan bilang.

A team behind meAda tim di belakang saya

When a project outgrows one person, Exev's team in branding, content, production and IT takes it the rest of the way.Saat proyek butuh lebih dari satu orang, tim Exev di branding, konten, produksi dan IT siap melanjutkan.

Pick the question you need answered.Pilih pertanyaan yang perlu dijawab.

For brands in Indonesia, and for foreign brands deciding whether Indonesia is worth entering.Untuk brand di Indonesia, dan brand luar negeri yang menimbang masuk ke Indonesia.

Brands in IndonesiaBrand di Indonesia

Strategy Call

60 minutes on your biggest growth question, plus written action notes.60 menit fokus pada pertanyaan growth terbesarmu, plus catatan aksi tertulis.

Rp750rb

Brands in IndonesiaBrand di Indonesia

Brand Audit

Positioning, pricing, store and content checked against your real numbers. Scored report and a 90-day plan in 7 days.Positioning, harga, toko dan konten dicek dengan angka aslimu. Laporan berskor dan rencana 90 hari dalam 7 hari.

frommulai Rp2,5jt

Entering IndonesiaMasuk ke Indonesia

Market Snapshot

Sizing, five-competitor teardown, real channel costs and a go / no-go call. 5–7 days.Ukuran pasar, bedah lima kompetitor, biaya channel asli dan rekomendasi go / no-go. 5–7 hari.

frommulai $550

Entering IndonesiaMasuk ke Indonesia

Entry Blueprint

Entry mode, positioning, pricing and a 3-year driver-based financial model. 2–3 weeks.Mode masuk, positioning, harga dan model keuangan 3 tahun. 2–3 minggu.

frommulai $1,500

Any marketSemua pasar

Deck + Model

An investor or board deck with the financial model behind it. 7–10 days.Deck investor atau direksi dengan model keuangannya. 7–10 hari.

frommulai $450

For agenciesUntuk agency

White-label

Research, models and decks under your agency's name, fixed turnaround.Riset, model dan deck atas nama agency-mu, waktu pengerjaan tetap.

frommulai $600/mo

Exev

ExecutionEksekusi

Want the plan run for you? The Exev team executes it.Mau rencananya dijalankan? Tim Exev yang mengeksekusi.

frommulai Rp8jt/mobln

Research · Indonesia Channel Reality CheckRiset · Indonesia Channel Reality Check

7% is not 42%

Marketplace rate cards in Indonesia say about 7%. Once ads, affiliate payouts and co-funded vouchers are counted, selling one unit can cost closer to 42% of its price. Most plans miss that gap.Rate card marketplace di Indonesia bilang sekitar 7%. Setelah iklan, komisi affiliate dan voucher dihitung, biaya menjual satu unit bisa mendekati 42% dari harganya. Kebanyakan rencana bisnis melewatkan selisih ini.

Indonesia Channel Reality Check PDF ↗ Indonesia Entry Advisory PDF ↗
Portrait of Age in a black jacket and white T-shirt, lit in red against a black background

AboutTentang

Hi, I'm Age.Halo, saya Age.

Muhammad Abdi G W, known as Age. I spent six years running e-commerce and brand operations for a multinational footwear brand across Indonesia and Singapore, then led brand strategy for a consumer brand with ten stores and a team of sixty.Muhammad Abdi G W, biasa dipanggil Age. Enam tahun saya menjalankan e-commerce dan operasional brand untuk brand alas kaki multinasional di Indonesia dan Singapura, lalu memimpin strategi brand untuk brand konsumer dengan sepuluh toko dan tim enam puluh orang.

Today I run Exev Consulting & Agency from Malang. I'm the thinking: strategy, models, decisions. Exev is the team that executes it.Sekarang saya menjalankan Exev Consulting & Agency dari Malang. Saya di sisi strategi, model dan keputusan. Exev adalah tim yang mengeksekusinya.

  1. 01Discovery call and a written briefDiskusi awal dan brief tertulis
  2. 02Scope, timeline and price in writingScope, timeline dan harga tertulis
  3. 03Early draft at about 70%Draft awal di sekitar 70%
  4. 04One consolidated revisionSatu kali revisi terkumpul
  5. 05Handover, plus a session for your teamSerah terima, plus sesi untuk timmu

Frequently asked questionsPertanyaan yang sering diajukan

Will you run my ads?Apakah kamu bisa menjalankan iklan saya?

For UMKM, yes: for a limited time I'm taking a small number of performance marketing clients myself. Bigger or more complex accounts run under written terms, or with the Exev team.Untuk UMKM, bisa: untuk waktu terbatas saya pegang sendiri beberapa klien performance marketing. Akun yang lebih besar atau kompleks dikerjakan dengan syarat tertulis, atau bersama tim Exev.

Which platforms do you work with?Platform apa saja yang dikerjakan?

Shopee, Tokopedia, TikTok Shop and Meta (Instagram and Facebook) are where most of my experience is.Pengalaman saya paling banyak di Shopee, Tokopedia, TikTok Shop dan Meta (Instagram dan Facebook).

Can you import or distribute our products?Bisakah kamu impor atau distribusikan produk kami?

No. Neither I nor Exev acts as importer of record, distributor or warranty holder. I help you choose the right entry mode and partner, and model what each one costs.Tidak. Saya maupun Exev bukan importir, distributor atau pemegang garansi resmi. Saya bantu memilih mode masuk dan partner yang tepat, serta menghitung biayanya.

What if the answer is "don't do it"?Bagaimana kalau jawabannya "jangan dulu"?

Then that's the finding, and it's often the most valuable one.Berarti itulah temuannya, dan sering kali itu yang paling berharga.

How fast can we start, and in which language?Seberapa cepat bisa mulai, dan pakai bahasa apa?

Usually within a week of a confirmed brief. I work in English and Bahasa Indonesia, on Indonesian time (UTC+7).Biasanya dalam seminggu setelah brief disepakati. Saya bekerja dalam bahasa Inggris dan Indonesia, waktu Indonesia (UTC+7).

How do I pay?Bagaimana cara bayarnya?

Local clients pay by Indonesian bank transfer. International clients pay in USD through Wise or Payoneer. Projects start with 50% upfront.Klien lokal bayar via transfer bank. Klien internasional bayar USD lewat Wise atau Payoneer. Proyek dimulai dengan DP 50%.